Lead Generation

ABOUT THIS JOB:

General information:

Name of employer: Liberamente
Start Date: Always available
Duration: 3 to 12 months
Commitment: Full-time
Language: English
Basic knowledge: Required
Experience: Not required

Compensation: Assisting you in relocation to Italy and finding accommodation. No financial compensation!

Important: We can only host students that are currently studying in Europe and EU candidate countries, and the ones that can use the Erasmus trainee-ship program or that have scholarships. Please consider that our internship is unpaid.

Job description:

Develop and execute Google Ads campaigns to drive qualified leads and conversions, including keyword research, ad copy creation, bid management, and landing page optimization.

Analyze campaign performance data to identify trends, insights, and opportunities for optimization, including click-through rate, conversion rate, cost per conversion, and return on ad spend.

Implement A/B testing strategies to continuously improve ad performance and increase conversion rates.

Monitor and optimize campaign budgets to maximize ROI and ensure that campaigns are cost-effective.

Stay up-to-date with Google Ads best practices, industry trends, and new features to continuously improve campaign performance.

Conduct competitor and industry analysis to inform campaign strategies and identify opportunities for differentiation.

Communicate campaign performance and insights to internal and external stakeholders

Required Qualifications:

Experience in marketing, business or related field

Experience in lead generation, sales or customer service

Strong communication and interpersonal skills

Proficiency in Microsoft Office, Google apps and clouds

Ability to quickly learn new technology

Ability to work independently and as part of a team

Excellent organisational and problem solving skills

The ability to prioritize and multitask

What we offer:

Experience in working on real projects with a challenging, friendly and international work environment

Providing final report, job performance evaluation, completion certificate, and letter of recommendation

Free Italian and English language courses (if teacher is available)

Excursions and cultural activities

LEAD GENERATION

Lead Generator is an essential part of the economic life of a company. A lead generator at LIBERTAMENTE helps to generate new leads that become successful clients, use CRM to place automation rules and workflows, identify which leads are most needed and creating interesting content to raise the interest of our leads, manage marketing activities including development and scheduling of campaigns, reporting, lead nurturing, and ROI, follow up on all leads generated by the website and establish new ad campaigns via the company’s Instagram, Facebook, LinkedIn and Google.